Improving IVF Outcomes

Felix – Automated Electrophoretic Sperm Separation System

Client: Memphasys

Services:
Industrial Design
User Experience Design
Consumables Design
Packaging Design
Systems Engineering
Mechanical & Electronics Design
Project Management

Felix is a world-first automated sperm separation system, designed to improve IVF outcomes for couples struggling with infertility. Developed collaboratively by Memphasys and Hydrix, Felix combines electrophoretic separation technology with advanced membranes and an intuitive design to extract the highest quality sperm in just six minutes, compared to the 60-minute process of traditional methods.

Infertility affects 1 in 6 Australian couples, with poor sperm quality contributing to 50% of cases. Current sperm preparation methods are time-consuming, prone to error, and inconsistent. Felix aimed to address these issues with a safe, efficient, and user-friendly solution that integrates seamlessly into laboratory workflows.

Hydrix played a pivotal role in transforming Memphasys’s core technology into a commercial product through our comprehensive design and engineering offering and by focusing on:

• User Experience: Collaborated with IVF labs to refine usability and workflow.
• Industrial Design: Created a elegant, single-button console with intuitive cartridge insertion.
• Safety and Packaging: Designed cartridges and instructions to minimise the risk of handling errors.

Key Benefits:

• Automated Precision: Isolates high-quality sperm, removing leukocytes and DNA-damaging debris.
• Efficiency: Processes samples in six minutes, enhancing lab productivity.
• User-Friendly Design: Simplifies operation and minimizes errors.

Felix won two 2020 Good Design Awards for Engineering Design and Medical Product Design, with judges calling it a “beautifully simple device addressing a critical IVF challenge.”

Felix offers a game-changing solution to male infertility, enhancing IVF success rates. With its global rollout underway, it promises new hope for families worldwide.