Hydrix is pleased to announce that Vickie Edwards has joined as Director Sales & Operations of Hydrix Medical. Vickie has more than 25 years’ relevant health technology industry expertise. She brings cardiothoracic clinical experience and a deep commercial capability and understanding of how to successfully bring new interventional cardiac devices to market. Her broad capabilities across sales, marketing, field operations, patient care and regulatory affairs further strengthens our senior leadership as we progress towards launch of a portfolio of cardiac products and technologies, initially in Asia-Pacific markets.
Vickie is excited to join Hydrix Medical in a leadership position and build a high performing team around her:
“I have been really impressed with progress of the team at Hydrix as they have developed an exciting business strategy focused around cardiac medical technologies. I am excited to have the opportunity to build a business that will bring unique cardiac technologies to Asia-Pacific markets. I am glad to be joining in time to help bring the first two products from AngelMed and Phyzhon through regulatory approvals and commercial go-to-market launch”.
Hydrix Medical’s General Manager, Paul Kelly, said of Vickie’s arrival: “Vickie brings valuable insights and experience to the Hydrix Medical team through her years of leadership in the healthcare industry. Her real-world experience in interventional cardiology coupled with her proven track record of developing and growing multimillion-dollar sales portfolios, primarily within the Medical Device & Medical Software industry, further enhances her abilities to further establish the Hydrix Medical business”.
Vickie will have primary day-to-day focus on driving growth in sales and field clinical engineering for AngelMed and Phyzhon technologies within our exclusive distribution jurisdictions. She has an established track record in building successful healthcare businesses.
Vickie holds an MBA from the Australian Graduate School of Management, together with qualifications from the Australian Institute of Company Directors and the University of Technology Sydney. She is a Non-Executive Director of the Australian Melanoma Research Foundation together with being a judge for the Australian Information Industry Awards (AIIA) iAwards, Australia's longest running innovation recognition program, promoting excellence in the Australian digital ecosystem.