Refreshing the Hydrix brand

Hydrix New Brand.4

As an emerging leader in medical technology design, distribution, and investment, we’re thrilled to announce the launch of our refreshed visual identity, branding which better represents our evolution into three distinct areas of business focus. This brand refresh underscores our commitment to staying at the forefront of the medical device industry, while establishing a brand presence in new markets. 

For more than two decades, Hydrix has been renowned for the delivery of technology innovation services, initially within the Australian market. In recent years, in addition to the company expanding its footprint on the international stage, it has successfully diversified into three distinct business lines: Hydrix Services (new product development), Hydrix Ventures (select investments in client medical technologies), and Hydrix Medical (medical device distribution). This diversification allows Hydrix to position itself for growth in each market, and with a strategic emphasis on advancements in cardiovascular disease technologies. 

Through the branding refresh, Hydrix strives to reinforce its position as an industry leader and trusted partner. The updated visual identity will be implemented across all communication channels, including the company’s website, marketing materials, and digital platforms. 

The launch of the new branding marks an exciting new chapter in Hydrix’s journey, which will characterized by sustained growth, collaboration, and an ongoing pursuit of next generation technologies.  

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